When Horst Behm sets something up, he doesn’t do it half-heartedly. As founder and CEO of the Premier Bulk Liquids Alliance (PBLA), he has built a network that brings together the world’s leading local and independent liquid logistics operators. In his work, he moves fluidly between markets, develops partnerships and opens doors to areas that a single operator might not be able to reach.  

One of these partnerships is with KWH Logistics and Moonway. The collaboration started in autumn 2020. Behm remembers the beginning clearly, as it was already apparent from the first conversations with Moonway’s Commercial Director Juho Makkonen that the companies shared a common view of the world. Transparency, perseverance and a genuine desire to build a real partnership created the foundations for a collaboration that has since grown naturally and steadily. 

Together more than the sum of its parts 

Behm describes partnership as, above all, an asset. Each party brings specific expertise to the table: local market knowledge, technical capacity, tailored services and in-depth segment expertise. When these are combined, the outcome is much broader and stronger than what any of the partners could achieve alone. 

Trust is the cornerstone of cooperation. “We understand each other’s way of working and share the same goal: to solve our customers’ challenges efficiently and reliably,” Behm says. “This is what distinguishes partnership from mere cooperation.” 

Networks – the backbone of modern logistics 

In modern logistics, networks no longer play a mere supporting role. They are the foundation of the entire ndustry. The business environment is changing rapidly, demands are increasing and supply chains are becoming increasingly complex. A single company can no longer do it all alone. 

A network like PBLA provides what customers need most: access to the right markets, shared expertise and resources that facilitate flexibility and competitiveness. Independent operators gain global visibility without compromising local expertise. This combination is now a logistical superpower. 

The network is decisive – a concrete example 

Behm highlights a situation in which the importance of the network materialised. The customer had an urgent large bulk cargo transfer from one region to another, but the local operator lacked experience with flexitanks and the cross-border transport regulations in the region. PBLA brought together a knowledgeable operator in the destination country and an expert in the region of origin, who together designed the documentation, adapted the equipment and ensured compliance. The outcome was a smooth delivery, on time and on budget. 

“Without the common language and trust that the network brings, this would have been a much more challenging project,” Behm says. 

Looking to the future: digitalisation, transparency and local expertise 

According to Behm, the logistics sector is rapidly moving into the digital age. Customers expect real-time visibility and data-driven solutions. At the same time, sustainability and safety requirements are becoming more stringent. This puts pressure on the modernisation of equipment and the development of processes. 

“Local expertise is increasingly important,” says Behm. “Global supply chains will increasingly rely on regional experts that are familiar with the markets and regulatory requirements.” 

A partnership that goes beyond individual actions 

Lastly, Behm would like to highlight the advantage that PBLA offers customers: there is no need to choose between global reach and local expertise. The network combines the both. 

But perhaps most importantly, he highlights something else – people. 

“The value of logistics comes from relationships,” says Behm. ”The cooperation with KWH Logistics and Moonway has reminded me how much more can be achieved when we share a vision and genuinely work together.” 

Horst Behm
Founder and CEO
The Premier Bulk Liquids Alliance (PBLA)

The results of the 2025 customer satisfaction survey send a strong message: Moonway’s customers are highly satisfied with the cooperation. The survey was conducted in collaboration with Innolink and aimed to assess customer experiences as well as identify development needs for the future.

The responses highlighted, in particular, the effortless and reliable cooperation with Moonway. Based on customer feedback, Moonway’s key strengths are operational reliability, ease of collaboration, and personalized, flexible service.

We would like to warmly thank everyone who took part in the survey. The feedback we received is extremely valuable to us and provides important support for the continuous development of our operations. Our customers’ experiences help us strengthen our services and ensure that we can continue to meet your needs in a reliable and flexible manner.

It is especially encouraging to see that our investments in quality, safety, and smooth cooperation are reflected positively in customer experiences. Building on these strengths, we will continue to develop Moonway’s operations in the years to come.

Moonway, part of the KWH Logistics business group, turned 30 in 2024. In that time, the company has grown into an internationally recognised logistics company. However, its core strength remains the same: close collaboration with customers and the ability to adapt to evolving needs. The company’s growth and development are evident in both its service offering and operational approach. 

Growth and development alongside customers

Moonway’s journey began in Finland, but its operations now extend across the globe. “When we started, our focus was mainly on Europe. Now, our services cover global transport needs and our logistics network includes over a hundred agents,” says Moonway’s Commercial Director Juho Makkonen. 

Strong growth has not caused Moonway to lose sight of its Finnish roots. Close customer relationships remain vital. “We have long-term customers and have developed together with them, all the time providing the custom solutions they need,” adds Account Manager Minna Immonen, who has been with Moonway since the beginning. 

Sustainability: the bedrock of business

Sustainability has become an integral part of Moonway’s operations over the years. “Over the past decade, it’s become the bedrock of our industry. It’s no longer a competitive advantage – it’s a necessity,” Makkonen notes. 

Moonway Traffic Manager Roni Kalleinen highlights the importance of employee safety and wellbeing. Social responsibility is also vital: “We strictly adhere to all relevant standards and continuously improve our working methods.” 

Environmental sustainability also plays a key role. Moonway uses CO2 calculations to provide customers with accurate data on the carbon footprint of their shipments, helping them make informed decisions. 

“Moonway’s greatest strength is personal service. Our customers always know who to turn to.” 

Personal service sets us apart

Over the years, Moonway has expanded its services to include the transport of liquid chemicals and food products, as well as a diverse container rental offering. Despite this diversification, the company’s focus remains firmly fixed on personal service. 

“Personal service has always been important to us. We always assign a dedicated contact person to each customer, and this will not change,” says Makkonen. 

Looking ahead

Moonway continues its growth with a commitment to sustainability and customer focus. “Finland and the world need logistics, now more than ever. We’re here to meet that need,” Immonen concludes.  

We are proud to announce that our subsidiary Moonway Oy has achieved ISO 14001 certification, an internationally recognized standard for Environmental Management Systems (EMS)!

This certification is more than a document – it’s a concrete recognition of our environmental responsibility and an important step forward in our mission to make logistics more sustainable.

What Is ISO 14001 and Why Does It Matter?

ISO 14001 sets the framework for identifying, managing, and continuously improving an organization’s environmental performance. Achieving this standard means that Moonway:

• Has a structured approach to identifying and reducing environmental risks

• Measures and monitors its environmental impact across operations

• Is committed to continuous improvement, sustainability, and legal compliance

• Engages its entire organization in environmentally conscious decision-making

In short: it’s a global standard for doing business the right way – and with the future in mind.